About Us - The LaaTeeDa Sportswear and Women's Golf Story

LaaTeeDa Golf Sports Founder

Meet the founder and designer behind LaaTeeDa Sports - Shelley Carter-Farro. Her love of golf and the lack of cute basic black, white, navy and gray staples in golf wear inspired her launch this line of Ladies Golf Wear. Black’s absence of color renders it neutral so it will go with nearly every color of the rainbow. And most neutrals look great together; think black and white, white and beige, white and navy, navy and cream … you get the look. These colors usually make up the foundation of our wardrobes, so it’s only natural that we’d wear them together for golf and everyday wear.

LaaTeeDa Sports was originally created for more petite and fit women that were interested in taking up golf but hesitated because of the horrible choices of golf wear that were available to them; for the women that were sent home to change from a golf course country club because they couldn't find anything they liked in the pro-shop and for the ladies that actually want to look and feel beautiful and confident while playing a sport that they love.

Our founder and entrepreneur, Shelley Carter-Farro, went golfing with a friend at a local Country Club years ago and as they picked up their cart and headed to tee off, they got called out for not wearing the proper "golf uniform".  Since there was nothing they would ever wear again at the pro shop,  they headed home to change into collared man cut golf shirts, the longest pair of Bermuda shorts they could find and a tennis skirt that might just make the cut.   As they drove home Shelley's friend Nancy turned to her and said... "Well, la-di-da!".  They laughed and joked about how horrible women's golf clothes were and Shelley committed, "One day I am going to change that!"

Every weekend she would get out golfing with her friends and listen to how they too struggled to find golf clothing that they actually felt good wearing.  Realizing that not much had changed in women's golf wear since that sunny, summer day in 2015, the timing seemed right to take on this next career challenge and she officially launched LaaTeeDa in 2020 after 2 years of fashion design, testing and development.  

Throughout the years women’s choices in golf sportswear have been dismal, unless you like only bright pink or crazy colored, loud patterned, man cut polos and frumpy flowered skirts and shorts ~ And if you are a more petite or athletic women, the choices can be even more limited. Finding golf wear that actually fit and that you feel beautiful and confident in has been near impossible, until now.

Not only are we fighting some of the absurd outdated dress code restrictions that still exist at many country clubs, it also seems that the bulk of big corporate brand designers for women’s golf-specific clothes think women want a bright colored frumpy tops and longer skirts that hit just above or below their knees.

Finding decent affordable golf clothes for women is hard! 

Unfortunately it’s almost never in the Pro-Shop – at least not in any I’ve been in. I don’t know who buys for these shops but nothing ever fits anyone with a human- based shape. In the past most women have found some things that work from very non-golf sources like H&M or ASOS but in the current style cycle it’s increasingly difficult. More recently all you can find is an over- saturation of generic activewear.” * Quoted from Blog written by The Sub Par Golfer August 2018 

This is where LaaTeeDa Sportswear comes in ~ finally a brand of Women’s Athletic Golf Clothes that are so stylish women will want to wear them on and off the course.

LaaTeeDa Sports is committed to fighting the golf wear FRUMP by designing Stylish Sportswear that will make you look and feel beautiful and confident while playing a sport you love. 


Most recently entrepreneur, Shelley Farro, the founder of LaaTeeDa Sports developed a unique sunscreen applicator brush and when recently interviewed, here is what she had to say.  

"Something you likely don’t know about me is that I had Basal-cell carcinoma, in my late 20’s, also known as basal-cell cancer, it is the most common type of skin cancer. Most recently this came back as an infiltrative skin cancer in 2021 and she has since undergone massive reconstruction surgeries with more to come.

What many of you do know is that I love to golf and I love the outdoors. Protecting your skin from the harmful rays of the sun should be something we all care about and the importance of protecting your skin, especially on your face is critical all year round!

We need to start protecting our skin from a young age and this is why I came up with this unique “S” Shaped SunScreen applicator brush. My grand daughter who was only 3 at the time of this development, inspired me to bring this product and brush applicator to life.

If you have ever tried putting sunscreen on the face of a 3 year old, you will totally get this. I started to paint sunscreen on her face with my foundation brush to make a game out of it and it got me thinking. How can improve this type of application and make a brush that could easily be popped in your beach bag, purse or golf bag so that you could re-apply sunscreen on the go without getting it all over your hands and in your eyes? So my journey to source and develop this applicator began."

And here it is!

If you’re applying your facial sunscreen with your fingers, it's time to stop.

  • Using this uniquely designed sunscreen brush not only applies your sunscreen evenly, it also keeps all the oils and bacteria on your fingers from clogging up your pores — provided your brush is clean, of course - so we do recommend washing it regularly and replacing it when needed.

Regularly priced at $14.99, we are excited to offer you our new SunScreen brush for only $12.99 plus shipping.   If you order 3 or more you will get free shipping for a limited time only.  Click here for the details.